Online-only retailers also have their pulse on TikTok. In July 2020, Shein released an average of 2000 SKUs a day. Topshop, a fast fashion retailer with 70 brick-and-mortar stores at one point released 500 styles a week. While fast fashion has always rested on quick turnaround and trendy pieces, Blushmark and other online-only peers like Shein, Romwe and Fashion Nova can do fast fashion faster. “It’s so easy to translate from what you see your favorite influencer wearing and be able to immediately purchase that… There’s an immediate gratification and for our consumer, the Gen Z consumer, they want everything right now.” “We are able to stay on top of trends offer the latest and greatest as soon as possible,” said Coleman. Blushmark’s sales are currently growing 40% month-over-month, according to the company.īlushmark’s primary strategy, Chief Marketing Officer Ranu Coleman explained, pushes towards instant gratification a consumer finds pieces they like while scrolling social media and then immediately purchases it in-app. In just over a year, its app became the eighth most downloaded shopping app in Apple’s store, currently outpacing both Target and Nike according to App Annie’s daily top apps on iOS list.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |